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Lucy Williams lives in West London and has been working in fashion for six years. Starting out as a fashion assistant at the likes of and InStyle magazine before becoming assistant fashion and beauty editor for trends and innovation advisory Stylus, Lucy is now full-time blogger, freelance writer and brand consultant.

“I started Fashion Me Now the summer after leaving university just as a personal moodboard to post all the bits of inspiration I loved – this was before the days of Pinterest! Over the last few years it’s evolved to include personal outfits, travel diaries and beauty posts, on top of the inspiration and shopping features it all began with…

If you’re reading this, thank you! There’s nothing better than knowing people are enjoying the content I’m creating. Feel free to drop me a line at [email protected] if you have any questions about me or FMN. In the meantime, below are some FAQs (and general favourite things) that might help…. “

Favourite Restaurants?

The Modern Pantry (London), Brunswick House Café (London), The Shed (London), Gjelina (L.A), Hartwood (Tulum), Orloff Restaurant (Spetses), Can Rafa (Cadaques).

Favourite places to shop?

Online: Vestiaire Collective,, Net-A-Porter, ASOS, The Outnet, Matches, Freepeople, Reformation.
In London: Deuxieme, Rellick, Portobello Market, Shop at the Bluebird, Start London, Beyond Retro, Camden Passage.

Favourite Holiday destination?

Tulum, Greece, L.A and Zanzibar.

Next on the list?

Provence, Sri Lanka, Bali, Trancoso , Puglia and Paxos… Better start saving!

Favourite recipe?

Butternut squash spelt risotto with pancetta, feta and chilli kale (yum) and my mum’s seafood lasagne. Deliciously Ella’s raw chocolate mousse is a winner too….

Favourite films?

The Lives of Others, Lords of Dogtown, Pretty Woman, Cocktail (sorry), Manhattan, Before Sunset (and Before Sunrise), The Virgin Suicides, Almost Famous, American Beauty, Edward Scissorhands, True Romance…. The list goes on!

Favourite books?

A Visit from the Goon Squad (Jennifer Egan), Ghostwritten (David Mitchell), I Capture the Castle (Dodie Smith), Half of a Yellow Sun (Chimamanda Ngozi Adiche), The Corrections (Jonathan Franzen), A Secret History (Donna Tartt), 1984 (George Orwell)

Favourite thing in my wardrobe?

Leather biker jacket, vintage red velvet bed jacket,
cut-off denim Levis and long camel coat.

Favourite smell?

Wisteria, salty air, mown grass, Diptyque’s Baies candle, roast chicken and sun cream. They’re cliches for a reason…

Favourite Song?

Gypsy, Fleetwood Mac | Mange, Deertick | Heroes, David Bowie.