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Fashion, Travel

Blake LDN S/S 2013 in Goa

Those of you who follow me on twitter may have realised that between sunbathing, haggling and snoozing in hammocks, we got up to something pretty exciting while on holiday in Goa recently…
After ogling new London knitwear label Blake LDN‘s impressive debut collection at London Fashion Week in September (think chunky cropped sweaters, 90s style sleeveless racer backs and cable-knit shorts in soft marls, minty hues and emerald green), I was a tad excited to say the least when a few weeks before we left, Alice, the brand’s founder and a friend, asked if we’d shoot the S/S 2013 campaign while there. 

Unsurprisingly we jumped at the chance and so, along with far too many bikinis and an optimistic number of beach reads, several pieces of beautiful Blake knitwear came with us to India.

The resulting shots will be shared very soon via Blake’s website, facebook and twitter , with a new image from the campaign being released each month from now onwards. The top image was the first of which released earlier this week with a few additional sneak peaks too. Can’t wait to share the pictures with you and see what you all think!
To get a taste of what Blake’s all about, check out the short video below of the gorgeous Alice and the collection in action.
All photos by James Wright of Fourth and Main